10/2/2023 0 Comments Tik tok ideas for businessesWhile there’s a variety of content types, their in-house social media creator appears consistently in videos, and has for several years. It’s delightfully weird and incredibly engaging. Their videos personify their products, play off trending formats, lean into pop culture, and overall make a technical product more exciting. AMC goes beyond the classic (but boring) tutorials you’d expect. And with so many shots on goal, it’s no surprise the strategy has paid off with videos frequently reaching north of 1+ million views.Īpex Motion Control – Apex Motion Control designs food service robots, and they won over TikTok with a variety of smart marketing moves. The strategy? With a video-based product and a wide set of use cases and category buyers, the play is to use light, fun, and relevant TikTok #9to5 content to lift brand awareness. A near daily cadence of meme-referencing, personality-rich content from in-house Social Media Manager Haily Moulton has resulted in an engaged follower base, 5+ million collective likes, and 100+ million organic views. What makes them stand out? Zendesk isn’t afraid to hop on trends and trending audio, partner with influencers/creators (like this original Jax song), and show a day in the life of their users and global offices.īiteable – Biteable’s TikTok is bragworthy for several reasons, but one standout: the longevity of their publishing frequency. Zendesk – As of April 2023, the established customer service software brand boasts an impressive stat count on TikTok: 1.16% average engagement rate, 1.4K average likes, and 185K average views (note: Spark Ads count towards these totals). Linktree launched their presence with a campaign to hire a TikTok creator to manage their TikTok (meta much?), and has taken off by branching away from product talk and instead focusing on broader tips for creators and marketers. Since their ideal users are already on the app, having a strong TikTok presence is a no brainer. Linktree – TikTok rolling out the ability to add a link to user profiles was a huge opportunity for “link in bio” tools, like Linktree. On TikTok, Canva makes content that appeals to their community of product users, and communities of professionals (who could use Canva to get their work done better). Canva keeps their distinctive color assets front and center in their text and thumbnails, but shifts away from the graphic-heavy feed you’re used to on other platforms. Even smarter, their top-performing TikToks have started doubling as demand generation ads on platforms like Instagram.Ĭanva – Content that’s more educational or entertaining than promotional does best on all social media channels, but is particularly key on TikTok. Their short-form content digs into the endless possibilities of the platform by sharing a) existing workflows made easier with Zapier, and b) new workflows made possible with Zapier. Zapier – It’s no surprise that an API and automation company with a rich community of partners and power users would thrive on TikTok. Beast partnership, which supplied some of their most watched videos of the year, but otherwise invest in a roster of in-house creators to make the majority of posts. Their content is geared toward entrepreneurs and small businesses, with a mix of helpful tips, sketches and memes, and of course industry news and insights. Shopify – Shopify shows up in a big way on TikTok, and not just because they’re the official e-commerce partner for the platform (although that definitely helps). To keep quality consistently high, all videos are produced by two dedicated, in-house creators. Tl dv – Startup life, am I right? AI meeting recorder software tl dv has built a successful TikTok presence off of entertaining skits they know will make their startup/tech-oriented audience say, “that is so true.” Their content perfectly positions them as allies with the product and CX/UX community - which is not an accident. Their content leans into timely trends, but also taps into a variety of creators and influencers to weave Confluence into content about collaboration and career growth. Once a product best known by the IT department, their TikTok is all about connecting with a broader community of remote workers with roles across the enterprise. Confluence – Atlassian’s collaborative workspace product Confluence is on a mission to make teams work better.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |